Sharing Parental Experiences

Recently I found myself sitting in a lecture hall with a group of much younger students, I am doing a course on web design as I have been thinking about a new career designing sites, and the lecturer started trying to establish our relative ages. The purpose of this exercise was to establish how many in the audience had known a time before the arrival of the internet. You see she, the lecturer, was making the point that the way we all do research has shifted a lot since the inception of the internet period.
Time was that when you needed to research certain career opportunities like commencing a new company you would need to conduct extensive market research, maybe a lot of surveys of your potential user base all of which would take a large amount of time. But by using some of the many tools available on the internet this can now be done instantly or at least a lot more quickly. You can find out if your new career ideas have any mileage in hours rather than weeks or even months.

The most common way of doing this is by using a keyword analysis tool. There are a wide variety available to you a few are free and others relatively expensive. The kind of tool you eventually choose to use depends on what kind of company you have in mind and how much time and money you can spend on this enterprise. There are also many ventures already on the web who will do all this work for you and give you a very itemized report regarding your potential targeted market. To begin this process you need to think about the kind of words and phrases your potential users will use to find you online, then input these into your chosen keyword tool. Possibly the one that lots of people know of and use first is the Google AdWords keyword tool, you can find it here (https://adwords.google.co.uk/select/KeywordToolExternal). Although it is primarily aimed at those who are thinking about a Google AdWords campaign it is simple to use and the results you get are easy to follow. If you would prefer to use a software package for your keyword analysis WEB CEO www.webceo.com has both a free and paid for version that is also rather simple to get the hang of and they also have training available.

So what though do these tools tell you about the strength of your potential new career idea? Well let’s say you want to sell a specific product on the internet you put a keyword or phrase into the tool and see how many searches per month are currently being made. If not many people are looking for your product then you know that it’s not likely to sell in great quantities. Another thing you can check for is the amount of competitors you are likely to up against. This too is very crucial when thinking about your potential career opportunities as you may have a wonderful product that many people are seeking for but are entering a market that is already saturated. Working this out is called the keyword effectiveness index or KEI and this is a formula invented by search engine specialist Sumantra Roy and a lot of keyword tools now make use of this technique to produce results for you.

So as you can see by making use of the various internet tools available you can easily and quickly see whether any potential internet career ideas you have are worth pursuing, but remember this is just the beginning your likelihood of success will still come down to your ability to co-ordinate all the elements of an internet company.